Types of research:
- primary.
- secondary.
Both research types allow us to do audience research, helping us:
- Improve the product based on feedbag from public
- help us find out audience's interests / preferences to help us target them better
- help us understand the product that were making.
PRIMARY RESEARCH
Definition - where you organise and prepare research yourself.
Types of primary research:
Focus group - this is where you gather people from your target audience to give you feedback on your ideas / product.
A focus group has effective features, such as:
- You can ask probing questions due to it being in person.
- Qualitative data due to probing questions.
- feedback allows you to adjust the product to your T.A's preferences.
- Relevant pre and post production.
- Data can be collected within a short period of time (instant data.)
A focus group has ineffective features, such as:
- Biased feedback (people may not have to to speak up )
- Ethics - making sure location of focus group is accessible to all regarding distance and impairment.
- You need other documents such as a visualisation digram (if meeting is on ideas / print based product), moodboard, story board if product is video based.
- Takes a long time to process data.
- Duration of focus group, time consuming.
Survey - A survey is a list of quantitive questions that are answered by your target audience in order to gain easily processed feedback on your ideas / product.
Surveys have effective features, such as:
- Quantitative data (yes no questions), are quick to complete therefore giving you instant feedback.
- Cost effective, only need a pen and paper minimum.
- Collect a large sample, you can ask a range of people, take a range of peoples opinions into account.
Surveys have ineffective features, such as:
- Lacks qualitative data (explain questions), therefore no detail to help you improve the product.
- Responses, it could tale a long time for your feedback to return to you.
- Other documents, a visual representation of your ideas / product.
Questionnaire - A list of qualitative and quantitive questions that are answered by your target audience in order to gain feedback on your product / ideas.
Questionnaires have effective features, such as:
- Quantitive data, quick to answer, therefore giving you instant feedback
- Qualitative data, give you detailed feedback allowing you to use it to improve your product
- Aimed more towards your target audience
- Collect a large sample, you can ask a range of people, take a range of peoples opinions into account.
Questionnaires have ineffective feature such as:
- Responses, it could tale a long time for your feedback to return to you.
- Other documents, a visual representation of your ideas / product.
- May take a long time to analyse data due to qualitative data
Meeting - is something you'd have with your client.
Meeting have effective features, such as:
- Direct feedback
- speaking to your client, able to update them on progress, you can tell them about the ideas you've got / what the outcome of your audience research was.
- You can ask probing questions due to it being in person.
- Qualitative data due to probing questions.
- Feedback is going to be honest and valid due to the fact that you're representing them as a brand and therefore the client won't accept designs that they think won't represent them the way they want, allowing you to be ensured on what changes need to be made.
- You can have more than one meeting.
- You don't have to meet in person, e.g. you can Skype.
- 'Meeting minuets', have evidence on what was said to help you look back on what changes need to be made.
Meeting have ineffective features, such as:
- Technical difficulties such as no internet connection to Skype. An alternative could be a phone call & send your visuals over text / email.
- May not like your design meaning launch date possibly being effected.
- Need other documents such as visuals.
SECONDARY RESEARCH
Definition - looking a existing sources / information / products.
Types of primary research:
Internet - Where you look at existing sources such as websites / reviews / online products to gain data on elements regarding your product such as layout, theme, genre and so on.
The internet has effective features, such as:
Journals - Written by a professional / academic person such as a historian.
Journals have effective features, such as:
Books - General books based on the theme of your product, typically non-fictional.
Books have effective features such as:
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