KEY TERMS
- Identify - (pass grade question) a one word / one sentence answer, typically worth one mark.
- Explain - (merit grade question) identify / state a point, then explain it (using the word because)- must be relevant to the brief, typically worth at least 3 marks.
- Evaluate - (distinction grade question) typically the last question on the exam paper, usually between 16-20 marks when it's the last question, however it's worth 8 marks if it's not yet the last question, have to state / identify, explain and evaluate (strengths and weaknesses)
S.W.O.T analysis plan
INTRODUCTION - two sentences to examples and show you understand the question (i.e. why a swot analysis is an effective tool)
LINK TO THE BRIEF - answers must be directly inked to the brief throughout, need as many examples / suggestions as possible.
BENEFITS V LIMITATIONS - discuss the main strengths and improvements you have been asked to sinus (answers / examples must link to the brief)
CONCLUSION - therefore I believe the XYX is an effective pre-production tool.
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