Lo1 - ethical issues.

Ethical issues are issues in which are seen as morally wrong, they're based more on the public's opinions, for example:

- Representation of people.
- Access to all.
- Use of disturbing imagery.
- Use of offensive materials e.g. images, language

Ethical issues are to do with not being discriminatory, they ensure that media products are accessible to an audience regardless of their age, ethnicity, gender, belief's, disabilities, size or sexuality.

Potential exam quest

ion - identify and explain a potential ethical issue based on the brief  (3 marks).

ASOS have addressed ethical issues such as:

- body image

- range of ethnicities

- challenging the ideal self stereotype.  

Stereotypical elements in the campaign:

- woman of colour in leopard print - cono

- Asian woman, very stylish & seen as androgynous

mixed race woman - side eye  

this is a perfect example of how a company has tacked ethical issues yet has still manged to make it extremely stereotypical.

Ethical issues that would have to be considered within an educational video game aimed at 10-12 year olds on healthy eating would be:

 -representation of people and body image, although the game is trying to promote healthy eating, they still need to consider how they represent 'healthy' looking characters, as stereotypically they'd be seen as thin, however this could be seen as offensive or make kids struggle with their body confidence therefore characters of all sizes need to be used to represent all different types of people. 

- different ranges of food, such as food from different cultures or food that represents different religions or diet choices such as vegetarians.

- Range of characters that are of different races and genders, due to the fact that 10-12 year olds are extremely impressionable, therefore ethical issues are very important as they show these children that all different representations of people are acceptable.

- Images used to represent the effects of eating poorly cannot be graphic due to the age of the target audience.

This advertisement is offensive due to the fact that she’s only 15 years old and holding a phallicaly shaped object in-between her legs, this shows that she is being subjected as a sexual object due to the fact that the bottle has a flower on top in which represents her ‘private’ area, suggesting that if you buy the perfume it’ll help you loose your virginity.

The consequences of not applying ethical issues to your product are ones such as:

  - your product could get banned or removed

 - can massively impact your representation

 - loss in revenue

  - legal action - could be sued,