Wednesday 12 December 2018

Lo4 - Regulators.

  • ASA - Advertising Standards association.
- Regulate all advertisements such as on TV / Video and Radio. 
- Have guidelines to ensure that the content is appropriate to the target audience, such as pre/post watershed rules.
- Wouldn't be involved within the production stage, but pre-production as they only regulate the adverts once they've been complained about as the products are expected to know the guidelines of ASA when creating it. 

  • BBFC - British Board of Film Classification 
- Give films age certificates. e.g 12A, 15, 18, U, PG. 
- Ensure that the content is suitable for the audience, for example if a film is rated a 15, no one below this age is able to watch the film at cinemas, they cant buy / rent the DVD in stores either.
- BBFC rate films based on the amount of explicit and graphic content they include, for example, a film with a BBFC 18 rating would include a lot of explicit language, 

  • PEGI - Pan European Gaming Information 
- Give games certificates. e.g. 12, 15, 18 8, 3. 
- They regulate all kind of games such as computer games, xbox, iphone and so on. 
- apply content description graphics to the packaging of games to show the audience some of the controversial elements that are in the games (typically seen on PEGI 15-18 games) such as racism,  drug abuse, threat / horror and so on. content description graphics have been applied to games due to the amount of moral panics games have caused and it also helps parents decide whether they want their children being involved with these sort of activities. 

  • OfCom - Office of communications 
- Regulate TV and radio. 
- Ensure that the content is suitable for the audience. For example, due to the fact that most live Radio shows are broadcasted throughout the entire day, guidelines have to applied such as ensuring that no explicit language or biased options on things such as politics or people are included as this could influence a younger, more impressionable audience. 
- Pre/post water shed guidelines - cannot play explicit music or use explicit language before 9pm on radio due to the thought that children are typically in bed by this time and therefore will not hear it. 
For TV, no explicit language or graphic scenes can be portrayed in programmes before 9pm for the same reasons. 

  • IPSO - Independent press standards organisation 
- Regulate print based products. E.g magazines, newspapers.
- "Editors code" - i.e. their guidelines, these ensure that the products are suitable for the target audience of the products. 


  • W3C - World wide web 

- For website only. 
- Give advice and guidelines to content for websites, they even give you help on how to get good content on your website. 
- don't necessary regulate websites but they do supply support.



  • PRS - Performing rights society. 
- Responsible for any music that used in a media product, for example adverts,  jingles, theme music, sound effects, melodies. 
- affecting any sounds we hear in radio. 
- you sign up to them and give them access to your music, if they think it's acceptable you will repaid the royalties if your song is used within a media product. 
- however, if it is seen that someone used your music / SFX etc, without your permission, you can sue them as they haven't contacted PRS to use your property, meaning it's a copyright issue. 

  • Trademarks
- includes logos, colours and slogans. 
- applies to all media products: Music, SFX, colours, shapes, characters.
- a trademark is an asset / design, which is legally owned by a person / organisation, such as the McDonalds logo. 


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